How Do I Grow My Online Presence?

The COVID-19 pandemic is altering the way we do business. Nationwide, businesses who have succeeded primarily in face-to-face selling are struggling to engage in the increasingly popular online market. This can be for many reasons, but mainly due to decreasing footfall.

With retail sales from February – July 2020 falling by 35.8%, we can see that COVID-19 is having a dramatic effect on in-store purchases. The Irish public are choosing to stay at home more often, shopping online and venturing out for essential reasons only.

As more people stay home during the day, we have seen a surge in traffic in all corners of the internet. In a survey conducted by the CSO in March 2020, 97% of 16-44 year olds claimed to use the internet every day, with 64% of those between the ages of 60-74 concurring. This indicates that a large cohort of your target audience is online more frequently. As online sales increase during lockdown, there has never been a better time to begin communicating with customers and followers online.

Whether you’re still open, reopening soon or somewhere in between, we’ve got the tools to help you share information about your business and keep your customers informed. Using audio and visual solutions, we have helped many businesses communicate with and build a new audience, driving customers to your website or social media platforms and generating revenue.

If you’ve got some new products, a reopening sale or just want to let your audience know what you’re doing to keep them safe, you’re one of many astute business owners who have a message. Why not see how we can deliver your message in a way that sets you apart from your competition and prompts the customer to say YES.

See below example of a short promotional video in the form of a highlight reel, which gained traction online and resulted in multiple bookings shortly after its release.